Real Estate

Creating a Campaign

Initiate and log into LeadMiner. Click on the demographic or FICO based campaign of interest, then click on the Acquire New button as shown below.

main window


Then just give the new campaign a unique name.
Name Campaign

Helper Window

If you haven't already disabled it, the Creating a New First Time Buyer Campaign helper window will pop up.

Close the helper window to go to the next step (selection attributes).

Attribute Selection

Selection Attributes are specific to the campaign and to the type of data. Dropdowns button-dropdn offer choice when selecting attributes and should be used to select the desired value from a list. We recommend using ranges for additional flexibility. For example, enter a Zip Code and Zip Range (0-99 miles). Use the Find Zip Codes button to look up the desired city, state zip code online.

Most of these fields can have multiple values assigned. This is done by holding down the Ctrl key while mouse clicking on each appropriate value in a box. You can also select a group of values by clicking on the beginning and ending values while holding down the Shift key.
Once all the selection attributes have been assigned, click Create Campaign


Zip with Range

re-select-attrs

Pay for your campaign in the usual way then return to the selection window and click the Continue button to see the results in the mortgage campaign's CRM window, as shown below.

(Return to the selection window and click the Continue button to see the results in the campaign's CRM)

My Real Estate Library

My Real Estate Library is your own collection of properties which are used by Lead Miner when selecting appropriate properties for each lead. The library itself can contain up to 300 entries. Each entry describes the property by address, price, area, bedrooms, bathrooms and can include an image. It can also be assigned a category.

To create and edit your library, click on the Edit button on the Main Window or in the CRM.

A window will appear allowing you to add property information and associated images.
Depending on the number of images you registered in the library, it may take several seconds for it to appear.

Each time you click on the Add Row button space for another 3 properties will become available. If you leave these spaces blank, the row will be removed on exiting LeadMiner.

To add an image to a property, just left-click on the image location and a file locator box will display.

imageRepl

Find your image file on your computer and click Open. This will populate the image location.

To edit, replace or remove an existing image, just left-click on the image of interest and make your selection. Using the Clear button on a property (as shown below) will clear all contents of that property space, including its image and all description information.

lib-clear-RE

clearedRE-lib

Note that using the Clear button will cause the property to be permanently deleted from the library, even if the Save button is NOT applied.

To make it easier to apply your properties to your leads, each property can be assigned to a category. You can create categories that correspond to a neighboorhood, number of floors, yard size, etc. To add, delete or change these categories, click on the Category button and the Category window will appear (below).

RE_Category

From this window you can add, delete or reassign a category. The reassign function allows you to reassign all the properties in one category to another. Whenever any of these functions are completed (by clicking Apply) all category drop-down controls are updated. Click Exit to dismiss this window.

Click Save when you have completed your library changes or the changes will NOT be applied to the leads when you go to reapply.

Library Application

To apply your properties to the leads in the CRM, click on the Apply button on the Main Window or in the CRM. The resulting window provides several avenues for property application. The main 2 options - Use My Specific Properties and Let LeadMiner Select Your Properties are mutually exclusive. You must choose one method or the other.

Select Use My Specific Properties if you want to promote the same properties to all prospects. Then enter up to three property numbers into the fields to the right. The property numbers are visible in the library in a large, red font on the left side of each property.

Select Let LeadMiner Select Your Properties if you want to promote properties dynamically, based their characteristics and the characteristics of each lead. You can then micro target these selections by selecting only from a specific category. You can also tell LeadMiner to select sold or active properties.

Finally, select the Use My Library to fill any empty slots if you already have properties assigned automatically by your MLS.

Property Selection Rules

When LeadMiner is selecting properties dynamically, it is using the following set of rules, which as you see, are dependent on the type of campaign being assigned.

• First Time Buyer
   • Min Price    20% below the Target Property calculated for each lead
   • Max Price    7.5% above the Target Property calculated for each lead
• Retirees
   • Min Price    10% below the Market Value specified for each lead
   • Max Price    10% above the Market Value specified for each lead
• Investor
   • Min Price    25% below the Estimated Value of selected lead’s property
   • Max Price    25% above Estimated Value of selected lead’s property
• Homeseller
   • Min Price    10% below the Market Value specified for each lead
   • Max Price    10% above the Market Value specified for each lead
• Out of State Retiree
   • Min Price    25% below the Market Value specified for each lead
   • Max Price    7.5% above the Market Value specified for each lead
• House Hunter
   • Min Price    15% below the Market Value specified for each lead
   • Max Price    15% above the Market Value specified for each lead
• Short Sale
   • Min Price    20% below the Target Property calculated for each lead
   • Max Price    7.5% above the Target Property calculated for each lead
• New Houses
   • Min Price    20% below the Target Property calculated for each lead
   • Max Price    7.5% above the Target Property calculated for each lead

• Second Homes
   • Min Price    60% below the user's property value
   • Max Price    30% below the user's property value

 

Recalculate

Only two real estate campaigns employ the Recalculate button: First Time Buyer and Short Sale. Wnen the button is clicked, the APR, Total Payment and Property Tax fields will be updated. This calculation only effects those fields indirectly based on the following fields:

  • Target Property
  • 1stMortgage Rate
  • 2ndMortgage Rate
  • Down Payment
Anytime these are changed, you should press Recalculate, or click on the Next or Prev buttons which will force a recalculate automatically.

If you select the All indicator checkbox next to the Recalculate button, the interest rates in the current record will be copied to all the other leads (records) and the calculation will be preformed on all of them as well. Otherwise, the calculation will only effect the current record.

recalcAll